Privacy Policy

When you use a newsletter or contact form on our website, you may provide information such as your name, email address, and a message or other information you choose to submit.

PopSmart records limited information about how visitors use the website so that we can understand which pages and programs are useful and improve the site.

Our website analytics may record events such as page views, program views, button clicks, phone or email link clicks, newsletter signups, contact submissions, and the start or completion of registration-related actions.

We may use information collected through the website to:

• respond to questions and requests;
• send newsletters or updates that a visitor requests;
• help families learn about classes, programs, schedules, and registration;
• operate, maintain, and improve the website;
• understand website usage and the effectiveness of our communications; and
• protect and administer PopSmart's services and operations.

PopSmart uses third-party services to support parts of the website and its programs.

MailerLite. Newsletter and contact forms on the website use MailerLite. Information submitted through those forms is transmitted to MailerLite for those communications and contact workflows.

Jackrabbit. PopSmart uses Jackrabbit to display class availability and provide registration and parent-portal services. Information submitted through Jackrabbit is handled within that registration platform rather than by the public PopSmart website.

Google Analytics. When enabled, Google Analytics may receive website interaction events to help PopSmart understand website usage.

The website may also contain links or embedded content from other services, including Google Maps, YouTube, LinkedIn, Instagram, and Facebook. Your use of those services is subject to their own privacy practices.

PopSmart Academy serves children and families, but the PopSmart public website does not knowingly collect or store personal information directly from children through the website itself.

Class registration and parent-account services are provided through Jackrabbit. Information submitted through those services is handled within that registration platform rather than by the public PopSmart website.

If you are a parent or guardian and have questions about information associated with registration or PopSmart services, please contact us using the information below.

You may choose not to submit information through our website forms. You may also contact PopSmart directly instead.

Marketing or newsletter messages sent through our email provider include the applicable options for managing or unsubscribing from those communications.

If you would like to ask about information you previously provided to PopSmart, please contact us.

PopSmart retains information as reasonably necessary for the purposes for which it was collected, for operational needs, and where required by applicable obligations.

We take reasonable steps to protect information under our control. No website, transmission method, or storage system can be guaranteed to be completely secure.

We may update this Privacy Policy as our website, services, or practices change. When we make an update, we will revise the date shown at the top of this page.

If you have questions about this Privacy Policy or PopSmart's handling of information, contact: